ICMAD, the highly respected “Independent Cosmetic Manufacturers and Distributors Association honored Reviva’s new EFAs Cream as the 2010 Innovative Skin Care Product of the Year.
One of the major criteria in judging the entrees from various manufacturers was “does the product fulfill an unmet consumer or retailer need.
For the over-40 skin, the continuing loss of essential fatty acids from skin cells often leads to thin dry, delicate skin. Thus, Reviva’s unique 10 oil EFA formula from plants is a “frst” to provide the needed topical EFAs that help prevent thinning skin — or can treat already thin, aged skin.
EFAs Cream does “fulfll an unmet consumer need.”