Expo West 2024 – Wonderful As Usual

Expo West 2024 delivered a rush of energy from the moment the doors opened in Anaheim. The crowds were strong, the conversations steady, and the sense of momentum across natural products felt real. Three days at the Anaheim Convention Center always go fast, but this year moved at an even quicker pace because every hour seemed to spark a new connection or deepen an existing one.

The best part of the show came through the steady stream of retailers, buyers, and longtime partners who stopped by to talk shop, catch up, or map out the next season. Expo has a way of pulling everyone into the same orbit, and you feel that when a familiar face appears in the aisle or a buyer you’ve emailed for months finally steps into the booth. Those moments give the show its value. They turn plans into commitments and conversations into next steps.

New customers brought their own energy. Many arrived already familiar with our brand or specific products, which made the discussions easier and more productive. Others walked in curious, looking for something different or more effective for their shoppers. These talks often went long because people stayed to dig deeper and learn more. You could sense real interest in clean formulations, visible results, and brands with a strong track record. It’s the kind of interest that tells you Expo West still moves the needle for discovery.

There was also a steady flow of international buyers exploring opportunities for the next year. Their questions focused on pricing structure, compliance, and the story behind the brand. It reminded us how global this industry has become and how much opportunity exists outside the familiar channels. The conversations were productive, and several will turn into follow-up meetings in the weeks ahead.

What stood out across the three days was how aligned visitors were on a few key themes. Retailers are looking for reliability and consistency. They want strong formulas backed by experience. They want packaging that feels current but not trendy. Above all, they want brands that support them and help their shoppers feel confident. Hearing this over and over reinforced the direction we’ve been taking and highlighted where we can continue to improve.

Expo West is always a long week, but the conversations this year made it worth every hour on the floor. You see where the market is heading, where you fit, and what matters most to the people who put products on shelves. Walking away with new opportunities, stronger relationships, and a clearer sense of what buyers want made this one of the most productive shows we’ve had in recent years.

Expo West 2024 wasn’t only a good show. It was a reminder of how much value comes from showing up, engaging, listening, and meeting people face-to-face. Anaheim always delivers, and this year proved it again.