Our most valuable asset is the great folks that work here. We’re a family.

That’s not a euphemism; we have multiple generations of several families working here. That happens over a forty plus year history. As a small, close-knit company we take pride in every aspect of what we do and the natural skin care we create.

  • Judith Strassler

    Owner / CEO

    Judith “Judy” Strassler founded Reviva with her husband, Stephen, so she knows the company like the back of her hand. In the early years, she helped out in pretty much every department, from accounting to shipping, and everything in between. Over the years, as Reviva grew, she became less involved in the day-today operations, but...

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  • Bill Levins


    Bill has been working in the graphic design and marketing industry since the early ’90s, and has worked with Reviva Labs, first as a sub-contractor, since 2004. Bill joined Reviva as the V.P. of Marketing in 2017, where he has been working alongside Ian Strassler to rebrand Reviva Labs. Bill is a husband, father, and...

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  • Jeri Trachtman

    V.P. of Sales

    Jeri Trachtman’s sales management history spans many companies in the natural products and personal care industries, starting in 1993 with Strength Systems USA – which she helped grow into an international brand. Since then, Jeri has worked at Rexall Sundown, and then became sales manager for Jason Natural Products until their acquisition by The Hain...

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  • Tracey Settar

    V.P. Salon Division

    After learning her trade as a skin care specialist at PB Cosmetology School, Tracey found her place at Reviva Labs. Since her start at Reviva in 2006, Tracey has worn a lot of hats: Accounts Payable, Customer Service, Sales Rep; working her way up to VP of the Salon Division. Her experience has allowed her...

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  • Elaine Levins

    Business Director

    Born and raised in Altoona, PA, and after attending Albright College, I settled in South Jersey. After bouncing between a few jobs, I landed my “first real job.” Shortly after starting, after discovering I was single, my work friends introduced me to the “perfect guy.” Turns out they were right – we dated for three...

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  • Nancy Reimer

    Dir. Education & Training

    Nancy Reimer is a seasoned Sales Training/Product Education Development executive with over 20 years experience in cosmetics, personal care and supplement industries. Her experience includes training and selling in Natural, Prestige, and Specialty channels. She is consumer oriented, sales driven and a dedicated team player; analytical and detailed oriented with excellent communication and people skills. Nancy’s addition...

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  • Amber Burger

    Office Manager

    If there is one person at Reviva who connects with every other Reviva team member each day, it’s Amber. From answering phones to coordinating with vendors to making sure the orders come in – and go out – on time, Amber’s keeps Reviva running like a well-oiled machine.

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  • Jenna Crawford

    Consumer Div. Manager

    Like many members of the Reviva team, Jenna started out in production. It’s why she knows the Reviva product line like the back of her hand. And while she still helps out there when needed, especially in the salon division, her latest responsibilities include helping to plan and execute the steps necessary to move new...

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  • Keri Monti

    Vendor Relations Manager

    Keri grew up in West Milford, NJ and attended college at William Paterson University where she earned a Bachelors of Fine Arts with a concentration in sculpture. After college Keri spent 5 years as a welder, earning several welding certificates during her tenure in a metal shop. Keri found her place in Reviva labs when...

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  • Frank Q. Web

    Web & Social Media Manager

    Frank Web is the “newbie” on the Reviva team. Reviva brought Frank on board to handle digital communications in 2016. Since then, he’s been working hand in hand with our marketing team, helping to build Reviva’s online presence.

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  • Eti Metal

    V.P. International Sales

    From responding to influencers and customers, to working with retailers and distributors, Eti has become an important part of the Reviva sales team in a short time. Eti’s a perfect fit for Reviva, as she is passionate about health, beauty, and wellness.

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  • Debbie Gelsinger

    Purchasing Manager

    Debbie Gelsinger has been with Reviva since the early ’90s. She’s worked her way up through the production department to become Purchasing Manager. The skills she developed working in production have served her well as she deals with vendors to assure that Reviva ‘s production lines run smoothly with the materials they need. Reviva’s a...

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