Expo West 2025 - It's a New Reviva Labs

Expo West 2025 carried a fresh sense of momentum for Reviva. It was our first show since joining Sendayco, LLC, and the energy around the booth reflected the start of this new chapter. Retailers, vendors, and suppliers who have known Reviva for decades stopped by to reconnect, share what’s working in their stores, and talk about where the brand is heading.

Troy Augustine, our CEO and President, attended the show and spent much of his time meeting the long-time partners who helped build Reviva’s foundation. Many of them have worked with the brand through multiple eras, so seeing Troy there, listening and engaging directly, created a strong signal of continuity and renewed commitment. Those conversations set an encouraging tone for how Reviva and Sendayco will work with partners moving forward.

Across all three days, the booth stayed busy with both familiar faces and new buyers looking for brands with staying power. People responded strongly to Reviva’s ingredient-focused formulas, clean profiles, and consistent results. Retailers told us they value products that perform and brands with real roots, and Reviva’s long track record resonated in a market full of noise and constant turnover.

This year’s Expo West wasn’t only about showcasing the line, it was about signaling stability, growth, and the future of the brand. With Sendayco behind Reviva, we’re strengthening operations while staying true to the formulas and philosophy that earned customer loyalty over more than fifty years. The feedback and enthusiasm we heard in Anaheim showed that retailers are ready for this next stage with us.

Expo West 2025 closed with strong conversations, renewed connections, and clear momentum. It was an important milestone in Reviva’s story, and a promising start to the year ahead.