Can I leave this cleanser on my face for a few minutes before rinsing?

Yes, letting it rest on the skin for a minute or two while cleansing (such as during a shower routine) allows the glycolic acid a bit more contact time to work. The formula is designed as a rinse-off product, so it is safe to leave it on briefly. Avoid extended contact around the eye area, and always follow with your sunscreen during the day since AHAs can increase sun sensitivity.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.