Can I use this firming facial crème both morning and night, or is it better suited to one or the other?

This crème works well as both a morning and evening moisturizer, and many longtime users apply it twice daily. In the morning, its antioxidant ingredients — Alpha Lipoic Acid, Vitamin C Ester, and CoQ10 — help defend skin against environmental stress during the day. In the evening, the DMAE and Palmitoyl Tripeptide-5 support overnight firming and renewal as your skin naturally regenerates during sleep. If you use a separate serum, apply it first and allow it to absorb before layering this crème on top. For those using it at night only, pairing it with an antioxidant-rich daytime moisturizer in the morning gives your skin comprehensive coverage around the clock.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.