Has the formula changed recently?

Yes, the formula was updated in 2023 to include Swiss Apple Stem Cell Extract and a cleaner preservation system. The original formula did not include this ingredient, and the preservative swap moved away from synthetic options in favor of a more naturally derived approach. The texture of the updated formula may feel slightly lighter than earlier versions. These changes reflect Reviva Labs’ ongoing commitment to improving formulas as better ingredients become available, and the overall active ingredient lineup, including Argireline, DMAE, Vitamin C, and Collagen, remains the same.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.