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Reviva Labs, Inc. was founded in 1973 by Stephen and Judith Strassler. You can read all about our story. On June 17, 2024 Reviva Labs was acquired by Sendayco, LLC, another family owned business, with the plan to grow Reviva Labs for the next 50 years.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.