How should I apply this toner, and when does it fit into my routine?

After cleansing, apply the toner to a cotton pad and sweep it gently over your face, throat, and chest, or pat it directly onto skin with your fingertips. It works as a prep step between cleansing and the application of serums or moisturizers — the elastin, collagen, and hyaluronic acid help condition the skin surface and support better absorption of the products that follow. It can be used morning and evening. For added hydration, some users blend it with a facial spray before applying. Allow it to absorb briefly before layering your next product.