How should I store my Reviva Labs products, and how long do they last?

Store all Reviva Labs products in a cool, dry location away from direct sunlight and heat — a bathroom cabinet or vanity drawer works well. Avoid storing products in a steamy shower environment or on a sunny windowsill, as heat and light can degrade active ingredients over time. Most products have a shelf life of 12–24 months unopened, and a Period After Opening (PAO) symbol (the open jar icon on the packaging) indicates how many months the product is best used after opening. As a general guide, serums and creams are typically best used within 12 months of opening. If you notice any changes in colour, texture, or scent, discontinue use.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.