Is Reviva Labs Bakuchiol Plus Serum fragrance free?

Strictly? No. The serum contains Jasmine Oil, which contributes a light natural scent. It does not contain synthetic fragrance. The amount is small and most users, including many with sensitive skin, tolerate it without issue. If you have a known fragrance allergy or significant fragrance sensitivity, patch-testing on the inner forearm for 24 to 48 hours before facial use is recommended.

William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.