What Does Tranexamic Acid Do?

Tranexamic Acid is one of the more distinctive brightening ingredients in this formula, working through a different pathway than typical brighteners like Kojic Acid or Vitamin C. Rather than acting only on pigment production, it’s formulated to help address discoloration linked to inflammation, making it especially useful for stubborn or recurring dark spots. It’s included here to help visibly fade discoloration and support a more even-looking complexion.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.