Bakuchiol is a naturally-derived compound extracted from the seeds and leaves of the Psoralea corylifolia plant, which has a long history of use in Ayurvedic and traditional Chinese medicine. In modern skincare, bakuchiol has attracted significant research attention as a plant-based alternative to retinol. Studies have shown it can stimulate collagen production, support skin cell turnover, reduce the appearance of fine lines and wrinkles, and improve skin tone and texture — all outcomes typically associated with retinol — but without the dryness, flaking, or photosensitivity that retinol can cause. This makes bakuchiol an excellent option for people with sensitive skin, those pregnant or breastfeeding (for whom retinol is not recommended), or anyone who wants retinol-like results with gentler, plant-based ingredients. It can be used day or night and does not require the same gradual introduction that retinol does.
What is bakuchiol?
William Levins
Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.

