What is the best way to apply an eye product?

The skin around the eyes is the thinnest and most delicate on the face, which is why application technique matters as much as the product itself. Use your ring finger — it naturally applies the least pressure — and gently tap (never rub or drag) a small amount of product along the orbital bone, working from the inner corner outward on the upper lid and from outer to inner on the lower. Avoid pulling the skin or applying product too close to the lash line, which can cause the formula to migrate into the eyes. Always apply with light, feathery taps rather than rubbing strokes. Allow the product to absorb fully before applying additional skincare layers. Morning users: apply before SPF. Evening users: eye cream is typically the last step before sleep.