Where does Nourishing Niacinamide Serum fit in a simple routine?

Apply Nourishing Niacinamide Serum as your first treatment step after cleansing (and toning, if you use one), while skin is still slightly damp. This helps actives absorb efficiently. Follow with your moisturiser to lock in the benefits. The serum is lightweight enough for both morning and evening routines without feeling heavy or greasy under SPF or makeup. If you’re layering multiple serums, apply thinner, water-based serums first and allow each one to absorb for 30–60 seconds before the next. Niacinamide is one of the most compatible serums in skincare — it pairs well with vitamin C, retinol, hyaluronic acid, peptides, and AHAs.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.