Why did you change the name of Alpha Lipoic Acid, Vitamin C Ester, DMAE Creme to Firming Facial Creme?

We changed the name to make it easier to remember — and easier to say. The longer answer is that a benefit-focused name helps people quickly understand what the product does for them, especially if they’re not skincare chemists or deeply familiar with ingredients.

William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.