Why does the multi-factor brightening créme’s color change over time?

The Multi-Factor Brightening Créme naturally shifts from off-white to a darker beige or chocolate tone as it ages. This is expected due to the natural origin of its ingredients and doesn’t affect how well it performs. Though our chemists have improved the formula recently and the color remains stable far longer.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.