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Since our founding in 1973, Reviva Labs has had one goal – to create safe, effective skin treatments that produce visible results… at a reasonable price.
It all started with a man, a mission – and a refrigerator full of skincare.
In 1973, Stephen Strassler wasn’t following the market. He was following his instincts – and his passion for skin. As the first licensed male esthetician in the United States, Stephen had already spent years studying the science of skincare when he and his wife Judith decided to turn their tiny home into something bigger: the birthplace of Reviva Labs.
Their kitchen became a lab. Their fridge? A makeshift storage unit for in-process creams and serums. More than once, Judith would open the door looking for dinner ingredients only to find rows of experimental skincare formulas chilling beside the milk. “Stephen!” she’d sigh. “I can’t put anything in here!” He’d just smile. Because to him, this was serious work – and a labor of love.
Stephen and Judith didn’t stop at textbooks and treatment rooms. They traveled – across Europe and beyond – chasing whispers of beauty traditions, folk remedies, and emerging ingredients. They visited skin clinics in France, spoke with herbalists in Germany, explored oils and essences in Morocco, and studied exfoliation methods in Switzerland that had never touched American shores.
But they didn’t just admire what they found. They brought those ideas home and made them better. Back in their modest New Jersey workspace, they reimagined what they’d seen into innovative, effective, and affordable treatments for American skin. The now-classic Light Skin Peel was inspired by a European exfoliation ritual – but Stephen reformulated it to be gentler and more accessible. When they discovered how elastin helped improve skin’s firmness, they didn’t just talk about it – they introduced it to the U.S. skincare market.
Their goal was never flash. It was function. And every new discovery, every tweak, every formula was made with one simple question in mind: Does this really help people feel better in their skin?
Stephen and Judith didn’t build a brand – they built a legacy. They believed skincare should be effective, ethical, and affordable. No animal testing. No gimmicks. No empty promises. Just high-quality ingredients, often natural, sometimes clinical – but always with a clear purpose.
And somehow, through all the late-night mixing, all the cross-continental research, all the early conventions and salon partnerships, they managed to build something much more meaningful than a product line. They built trust. And over time, trust turned into tradition.
For over 50 years, Reviva Labs has been passed hand-to-hand and heart-to-heart. It started with estheticians who used our creams in facials and sent clients home with a jar. Then those clients shared it with their mothers. Then their daughters. We’ve lost count of the stories from customers who say, “My grandmother introduced me to your Vitamin E Stick” or “We always had Reviva in our bathroom growing up.”
Inside our own walls, the story is the same. Families work together here – mothers and daughters, aunts and nieces – passing down knowledge, sharing stories, and continuing the mission Stephen and Judith started in their kitchen so many years ago.
When Stephen passed away in 2016, Judith held the reins with care. And even after her passing in 2020, Reviva remained under the stewardship of a family trust – still independent, still deeply rooted in its original values.
A legacy of skincare innovation
In 2024, something big happened. Reviva Labs was acquired by Sendayco LLC. And yes, we were cautious. But this wasn’t the story of a beloved family brand being swallowed up by a corporate giant. It was the opposite.
Sendayco is also a family company. One with shared values, a passion for natural products, and a track record of growing honest brands without compromising what made them special. Led by CEO & President Troy Augustine, Sendayco has supported Reviva not by changing who we are – but by giving us room to keep doing what we do best, even better.
With expanded manufacturing, streamlined shipping, and new opportunities to reach customers, we’re now equipped for the future – but still rooted in the past that made us.
We’ve updated the way we talk about our philosophy, but the principle hasn’t changed. We call it Functional Skincare – because it’s about what your skin needs, not what marketing trends say it should want.
We use natural ingredients when they work best. We use science when it delivers more. And we never include something just because it’s trendy.
Everything we create – like our Collagen Revitalizing Crème with bakuchiol and peptides, or our Vitamin C Serum, or our Glycolic Acid Toner with 4.2% exfoliating power – is built with performance in mind. No filler. No fluff. Just skin-loving formulas that support real skin in real life.
When you open a jar of Reviva, you’re not just using skincare. You’re touching a story. One that began in a home filled with handwritten formulas and cold cream in the fridge. One that grew through global discovery, family tradition, and deep respect for the power of healthy skin.
We’re proud to carry this legacy forward – not because it belongs to us, but because it still matters. Stephen never set out to be a skincare celebrity; he simply wanted people to look in the mirror and feel good about what they saw. That quiet, powerful mission lives on in every formula we create, every team member behind the scenes, and every loyal customer who tells us, “I’ve been using this for years.” We’re still Reviva Labs. Still a family brand. Still committed to skincare that feels right – because it is.
It’s a great feeling to know Reviva is being “handed down” from mother to daughter – and even to their granddaughters. And for our next generation of loyal Reviva users we promise to keep delivering the natural skin care people respect and trust.
Because of our commitment to the safe, effective ingredients and formulations, most of our products are suitable for all skin types. And if a particular formula is not advisable for all skin types, we'll say so on the packaging.
Book your complimentary (free) 15-minute virtual skincare consultation (via Google Meet), and one of our consultants will answer your questions and help you to customize a helpful Reviva skin care routine.
Reviva Labs is committed to being cruelty-free and has been since our beginning. We’ve never tested on animals, and we’ve remained focused on sourcing our ingredients and all components of our products from like-minded companies.