Colorado shoppers now have access to a full lineup of firming, hydrating, exfoliating, and brightening essentials from a heritage natural skincare brand.

September 15, 2025. Reviva Labs announced the launch of 20 products at 60+ King Soopers stores, expanding access for shoppers seeking results-focused skincare with familiar, time-tested formulas. The assortment debuted in September 2025 and includes daily staples plus targeted treatments for tone, texture, hydration, and the delicate eye area.

The King Soopers selection spans multiple skin goals, from gentle daily cleansing and toner steps to high-performance serums and creams. Shoppers will find Elastin Collagen Skin Toner, 4.2% Glycolic Acid Toner, 3% Glycolic Acid Cleanser, Vitamin E Oil E-Stick, Eye Complex Firming Creme, High Potency Vitamin C Serum, Intercell Hyaluronic Acid Day Créme, Firming Facial Serum (5% Dmae Concentrate), High Potency Collagen Serum, Vitamin K Créme, Collagen Night Créme, Firming Facial Créme, Firming Eye Serum, Hyaluronic Acid Serum, 10% Glycolic Acid Créme, Elastin + Dmae Night Créme, Rosewater Facial Spray, Kojic Acid Brightening Créme, Dark Spot Brightening Serum, and Multi-Factor Brightening Créme. Several of these items anchor common routines built around exfoliation, hydration, firming support, and visible discoloration care, including glycolic toner at 4.2% and glycolic cleanser at 3%, plus established brightening options like Dark Spot Brightening Serum and Multi-Factor Brightening Crème.

“Our goal with King Soopers is simple, put proven skincare on shelves where customers already shop for better-for-you essentials,” said Bill Levins, VP of Marketing. “This set covers the fundamentals people stick with, cleanser and toner, plus the targeted products people reach for when they want visible improvement in firmness, dryness, uneven tone, or dullness.”

Reviva Labs formulates with a “results first” mindset and a strong avoidance list, with brand materials calling out no parabens, phthalates, sulfates, mineral oil, petroleum, or other harmful ingredients. The brand positions its work around natural skincare treatments designed to produce visible results, built over more than 50 years of customer loyalty.

About King Soopers
King Soopers and City Market are Colorado’s hometown grocery stores and a division of The Kroger Co. Founded in June 1947 in Arvada, King Soopers has grown into a full-service chain rooted in communities across the state, employing more than 23,000 associates. We are dedicated to providing a seamless shopping experience – in-store and online – built around everyday convenience. Our promise is ‘Fresh for Everyone,’ guided by Kroger’s purpose: To Feed the Human Spirit. We also proudly support local communities through our ‘Zero Hunger | Zero Waste’ initiative and various neighborhood programs

About Reviva Labs
Reviva Labs, a Sendayco, LLC brand, creates safe, effective natural skin care treatments that produce visible results. Brand materials state this focus has earned loyalty over the last 51+ years, helping make Reviva a natural skin care choice trusted for generations, with solutions spanning brightening, hydrating, anti-aging, revitalizing, and more. Reviva Labs also highlights an exclusion list that includes no parabens, phthalates, sulfates, mineral oil, petroleum, or other harmful ingredients.

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