In 1971 Oda Lassen saw the need in her community for wholesome, low-processed, and additive-free foods and supplements and thus opened the doors of the first Lassen’s Health Food Store. Over 40 years and ten stores later, Oda’s family and our dedicated Lassen’s team continues to be driven by her original commitment to providing 100% organic produce and uncomplicated, wholesome, good-for-you products.
Lassens Oxnard
William Levins
Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.

