Lucky’s Market was founded on a simple belief: good food should be accessible to everyone, not a luxury. The founders were frustrated by how natural and organic foods had become overpriced and sold with elitist attitudes. They wanted a place where people could find honest, affordable, wholesome food—without the pretense. Lucky’s celebrates both healthy choices and the comfort foods people grew up with, encouraging a balanced, inclusive approach to eating well. The store’s mission is to make better food available to all, to take food seriously but not themselves, and to inspire a new generation to eat a little healthier without judgment.
Lucky’s Market – Fort Collins
William Levins
Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.

