Tag Archives: pro-aging

Anti-Aging vs. Pro-Aging: How Skincare’s Favorite Conversation Is Shifting

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There’s a quiet but noticeable shift happening in skincare, and it’s turning a lot of heads. For years, nearly every cream, serum, mask, and moisturizer seemed to revolve around the same theme: fighting off age like it was an unwelcome intruder. That message stuck around long enough that many of us absorbed it without thinking. […]