Acquired by a new family – Sendayco, LLC

A new family-led ownership group acquired Reviva Labs, committed to preserving its legacy while accelerating innovation. Sendayco invested in product development, ingredient research, and modernized operations to strengthen Reviva’s reach while staying true to its results-first, consumer-trusted roots.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.