Debuted in-store demo brand ambassador program

Reviva introduced an in-store demo program designed to bring education directly to customers. Brand ambassadors offered hands-on guidance, ingredient insights, and personalized product suggestions. It strengthened relationships with retailers and helped new audiences understand the value of functional skincare.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.