Introduced Peptides to natural products

Reviva was early in bringing peptides—long used in clinical skincare—into natural products. These formulas helped support collagen and firmness while staying aligned with the brand’s clean standards. Reviva’s adoption of peptides expanded what “natural” skincare could deliver in terms of performance and results.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.