Pledged to be 100% cruelty-fee

Long before cruelty-free became a recognized standard, Reviva committed to never testing on animals. This early pledge reflected the Strasslers’ belief in ethical formulation and responsible skincare. It helped attract conscious retailers and loyal customers, setting Reviva apart in an era dominated by conventional cosmetic practices.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.