Promoted elastin as topical ingredient

Reviva helped spotlight elastin’s role in maintaining skin’s stretch and firmness. While many brands focused on heavy creams, Reviva supported lighter, ingredient-focused formulas that delivered visible benefits. This work helped introduce elastin to natural retailers and broaden consumer awareness of targeted topical treatments.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.