Promoted Hyaluronic Acid in topical skincare

Reviva championed Hyaluronic Acid decades before it became a beauty-industry staple. The brand educated consumers and estheticians on its moisture-binding ability and its role in skin resilience. This early adoption showed Reviva’s focus on functional ingredients backed by real science, not fleeting trends.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.