Unveiled its Vitamin E-Stick Lip Balm

Reviva released its Vitamin E-Stick, a lip balm designed to soothe, protect, and hydrate without petrolatum. It quickly became one of the brand’s most recognizable products. Customers embraced its simplicity and effectiveness, turning it into a staple that’s still beloved decades later.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.