What does Ceramide NP do in the formula, and why does it matter for lips?

Ceramide NP is a lipid molecule that mirrors the natural ceramides found in healthy skin, including the delicate skin of the lips. It works by reinforcing the lip barrier, helping lips retain the hydration they already have rather than allowing it to evaporate overnight. When the lip barrier is compromised, lips crack, peel, and feel persistently dry no matter how often a balm is applied. Ceramide NP addresses that underlying weakness rather than simply coating the surface, which is what separates a treatment-oriented mask from a standard balm. With consistent use, lips feel more resilient and hydrated from the inside out rather than relying entirely on topical moisture to stay comfortable.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.