What oils are in the formula and what do they contribute?

The formula includes three certified organic oils working in combination. Jojoba Seed Oil is structurally similar to the skin’s natural sebum, making it highly compatible and easily absorbed without a greasy finish. Sweet Almond Oil is rich in fatty acids that soften rough lip texture and improve overall lip feel. Buriti Fruit Oil, sourced from the Amazonian buriti palm, is one of the most nutrient-dense plant oils available and provides antioxidant support alongside deep conditioning benefits. Shea Butter rounds out the emollient base, supplying additional fatty acids that help soften and smooth. Together, these ingredients address dryness at multiple levels, supplying the essential lipids that lips cannot produce on their own.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.