Goji berries come from a flowering shrub native to Asia, where the fruit has long been valued in traditional diets for its bright color and nutrient density. In skin care, Lycium Barbarum Fruit Extract is prized for its natural antioxidant content, which can help support skin’s defense against everyday environmental stress like pollution and free radical exposure — a defense that complements, but doesn’t replace, daily SPF. The berries are naturally rich in carotenoids and polysaccharides, compounds that contribute to the fruit’s deep orange-red hue. In formulas like our Eye Complex Firming Créme, goji extract works alongside other plant-based antioxidants to support skin’s overall look of resilience.