A Preparation Step to Strengthen the Lip Care Routine

Reviva Labs will debut its new Organic Sugar Lip Scrub at Booth #2837 during Natural Products Expo West. The exfoliating treatment is available for pre-order now, with shipments to retail partners beginning in early May.

Lip care often centers on moisture, yet surface buildup from dry skin can limit how well balms and treatments perform. Reviva’s Organic Sugar Lip Scrub addresses that gap with gentle exfoliation designed to smooth texture and prepare lips for hydration.

Functional Preparation for Better Results

Since 1973, Reviva Labs has focused on functional skincare, formulas created to target specific concerns with clarity and purpose. The Organic Sugar Lip Scrub extends that approach into the lip category by defining preparation as an essential first step.

Organic sugar crystals provide controlled exfoliation, buffing away dry, flaky surface buildup without harsh abrasion. Nourishing organic plant oils cushion the process and leave lips feeling soft rather than stripped. The granular texture dissolves gradually and rinses clean, supporting comfort during use.

By smoothing rough texture, the scrub creates a more even surface for products that follow. Lips feel softer and appear smoother. With regular use, overall lip comfort improves.

Clear Shelf Role Within a Regimen

With an SRP of $18.00, the Organic Sugar Lip Scrub defines a clear preparation step in lip care. It pairs naturally with Reviva’s Overnight Lip Repair Mask and Vitamin E-Stick, forming a structured routine grounded in preparation, treatment, and protection. Each product serves a specific role, with the scrub setting the foundation.

Lip exfoliation remains underrepresented on shelf despite strong consumer interest in exfoliation across skincare categories. The scrub format encourages regimen building and supports cross-merchandising with complementary lip products.

The use case is straightforward: apply one to two times weekly to smooth lips before treatments or long-wear lip color.

Retailers can contact their Reviva Labs sales representative or reach Reviva directly at 856-428-3885 or [email protected].

“Functional skincare means each product has a purpose,” said Troy Augustine, CEO & President of Reviva Labs. “The Organic Sugar Lip Scrub prepares lips in a simple, effective way that supports the treatments customers already use.”

About Reviva Labs

Reviva Labs delivers functional skincare built around complete routines designed to address specific concerns, from brightening and hydration to firming and age support. For more than 50 years, the brand has paired thoughtfully selected natural ingredients with proven scientific formulation to create products that earn their place in real-world regimens. Generations of customers trust Reviva for practical, results-focused skincare grounded in ingredient integrity and consistent performance, supported by knowledgeable U.S.-based service and virtual skincare consultations that guide confident routine selection. Proudly cruelty-free, clean, and made in the USA, Reviva Labs continues its legacy of dependable functional skincare as part of the Sendayco family of brands.