A Barrier-First Night Treatment for Targeted Lip Care

Reviva Labs will debut its new Overnight Lip Repair Mask at Booth #2837 during Natural Products Expo West. The intensive nighttime treatment is available for pre-order now, with shipments to retail partners beginning in early May.

Lips lose moisture quickly, especially overnight. Reviva’s Overnight Lip Repair Mask is designed to work while customers sleep, forming a flexible, moisture-rich layer that helps reduce dryness and restore comfort by morning. With consistent use, lips feel smoother, more cushioned, and visibly refreshed.

A Functional Extension of Lip Care

Since 1973, Reviva Labs has focused on functional skincare, straightforward formulas designed to address specific concerns. The Overnight Lip Repair Mask extends that philosophy to a category often limited to daytime balms.

The formula combines plant waxes and cushiony emollients to create a breathable seal over the lips. Sweet Almond Oil, Jojoba Oil, Shea Butter, and Buriti Fruit Oil supply essential fatty acids that soften rough texture and improve overall lip feel. Ceramide NP supports the natural lip barrier, helping lips retain hydration more effectively over time. Sea Buckthorn extract and mixed tocopherols provide antioxidant support for lips that appear healthier and more resilient with continued use.

The texture is rich yet flexible. It melts onto the lips rather than forming a rigid coating, making it suitable as the final step before bed without discomfort.

Clear Shelf Role, Clear Use Case

Overnight treatments perform because they fit existing routines. Customers already apply targeted facial products at night. Lip care rarely receives the same structured attention.

With an SRP of $18.00, the Overnight Lip Repair Mask delivers a barrier-focused treatment at an accessible price point. It establishes a defined nighttime role on shelf, supports cross-merchandising with Reviva’s Vitamin E-Stick, and offers a clear treatment-oriented position. The use case is simple: apply before sleep and allow the formula to work overnight.

Retailers can contact their Reviva Labs sales representative or reach Reviva directly at 856-428-3885 or [email protected].

“Our founders believed formulas should solve real problems and earn their place,” said Elaine Levins, Director of Customer Service & Sales at Reviva Labs. “The Overnight Lip Repair Mask reflects that philosophy. It addresses ongoing dryness with a barrier-support approach built for daily use.”

About Reviva Labs

Reviva Labs delivers functional skincare built around complete routines designed to address specific concerns, from brightening and hydration to firming and age support. For more than 50 years, the brand has paired thoughtfully selected natural ingredients with proven scientific formulation to create products that earn their place in real-world regimens. Generations of customers trust Reviva for practical, results-focused skincare grounded in ingredient integrity and consistent performance, supported by knowledgeable U.S.-based service and virtual skincare consultations that guide confident routine selection. Proudly cruelty-free, clean, and made in the USA, Reviva Labs continues its legacy of dependable functional skincare as part of the Sendayco family of brands.