A Proven Lip Care Staple in a Value-Driven Retail Format

Reviva Labs will debut its new Vitamin E-Stick 3 Pack at Booth #2837 during Natural Products Expo West (March 4-6). The boxed format is available for order now, with shipments to retail partners beginning in late March.

The Vitamin E-Stick has been a customer favorite since the 1980s. Made with a beeswax base, Vitamin E, and soothing emollients, it helps protect and rehydrate dry, cracked lips with comfortable daily moisture. Customers recognize it. They replace it. Many purchase more than one at a time.

The new 3 Pack formalizes that purchasing behavior into a stronger retail format.

Each individual Vitamin E-Stick carries an SRP of $5.00 and is traditionally sold in 12-pack shipper displays. The new 3 Pack, priced at $12.99, offers consumers better per-unit value while giving retailers a higher ring per transaction without discounting the trusted formula.

Built for Shelf Performance

The boxed configuration supports multiple placement strategies. It works at checkout, on peg, or inline within lip care. The compact format increases value per facing while preserving margin structure.

Lip care remains one of the most consistent repeat categories in skincare. The 3 Pack aligns with multi-unit purchasing behavior while rewarding customers with better pricing in a single transaction.

No reformulation. No repositioning. Simply a stronger retail format for a proven item.

Availability

The Vitamin E-Stick 3 Pack will be previewed at Expo West Booth #2837, with shipments to retail partners beginning in late March.

Retailers can contact their Reviva Labs sales representative or reach Reviva directly at 856-428-3885 or [email protected].

“The Vitamin E-Stick has earned loyalty because it works,” said William Levins, VP of Marketing. “The 3 Pack strengthens value for customers while improving shelf productivity for retailers.”

About Reviva Labs

Reviva Labs delivers functional skincare built around complete routines designed to address specific concerns, from brightening and hydration to firming and age support. For more than 50 years, the brand has paired thoughtfully selected natural ingredients with proven scientific formulation to create products that earn their place in real-world regimens. Generations of customers trust Reviva for practical, results-focused skincare grounded in ingredient integrity and consistent performance, supported by knowledgeable U.S.-based service and virtual skincare consultations that guide confident routine selection. Proudly cruelty-free, clean, and made in the USA, Reviva Labs continues its legacy of dependable functional skincare as part of the Sendayco family of brands.