Reviva Labs is A Natural Home for People Who Loved REN Skincare

The news that REN Clean Skincare is shutting down after 25 years has left many customers searching for a new go-to brand. For many people, that news came as a shock and left a gap in routines built around gentle formulas that supported everything from hydration to hyperpigmentation. Finding a replacement isn’t something to take lightly. Skincare routines are personal, and trust in a brand takes time to build.

If you’re one of Ren’s former customers, you’re used to products that help with hyperpigmentation, uneven tone, acne scarring, and the everyday stress that shows up on your skin. You expect your products to use natural ingredients that you recognize. And, most importantly, you want results you can see and feel. That’s where Reviva Labs steps in.

With more than 50 years of experience crafting clean, natural skin care – often using many of the same active ingredients REN fans loved – Reviva Labs offers a wide variety of solutions for all skin types.

A Long History of Clean, Natural Skincare

Reviva Labs isn’t new in the skincare industry. Founded in 1973 by Stephen and Judith Strassler, it has been producing clean, effective products for over half a century. That’s fifty-plus years of refining formulas, learning from customers, and helping people achieve healthier skin. That kind of longevity doesn’t come from hype or trends – it comes from results.

The founders started out in a kitchen with a commitment to genuine ingredients and animal-friendly practices. That ethic carried through decades of product releases and innovations, long before “clean beauty” was a marketing term. Reviva Labs was one of the early companies to introduce glycolic acid, hyaluronic acid, and other functional actives into skincare for general use.

Over time, the brand built a reputation for going beyond the basics. Its products are designed for everyday use – suitable for a variety of skin types and concerns. The formulas avoid harsh elements and instead lean on well-researched, performance-oriented ingredients that pair natural origins with scientific support.

What “Clean” Really Means at Reviva Labs

When people talk about clean skincare, a lot of definitions float around. Reviva Labs approaches clean in a way that prioritizes skin health first.

Clean means a thoughtful selection of ingredients:

• No toxic or questionable components.
• Cruelty-free and responsibly sourced materials.
• Ingredients included because they deliver value, not because they’re the latest fad.

That sets Reviva Labs apart. We aren’t chasing buzzwords. We’re building formulas that help skin look and feel better with regular, consistent use.

There’s a reason people from multiple generations – parents, grandparents, and younger skincare fans – keep returning to Reviva. Folks often report that the products feel gentle yet effective, whether they’re addressing dryness after winter weather, sensitivity from environmental stressors, or uneven tone from sun exposure.

Shared Ingredients with REN Fans Will Recognize

One of the most reassuring things for someone transitioning from REN is ingredient familiarity. Many of the actives that REN customers relied on for brightening, gentle exfoliation, and hydration are also part of Reviva’s toolbox.

Here are a few key overlaps:

Glycolic Acid for Radiance

Glycolic and lactic acids help support smoother, brighter skin by encouraging the gentle removal of dull surface cells. Reviva Labs fans reach for products with these ingredients for a glowing, refined look. Our glycolic acid options include Glycolic Acid Facial Cleanser, Glycolic Acid Toner, and 10% Glycolic Acid Crème.

Vitamin C for Tone and Brightness

Vitamin C is widely recognized for its role in helping even out skin tone and support a more radiant look. Reviva’s Vitamin C products take this ingredient seriously, combining antioxidant support with delivery suited for regular use. Two products that really deliver results are High Potency Vitamin C Serum and Firming Facial Crème with Alpha Lipoic Acid, Vitamin C Ester and DMAE. This pair will help brighten your skin tone as it hydrates, firms and protects your skin.

Seabuckthorn and Other Plant-Derived Actives

Seabuckthorn is a potent source of carotenoids, antioxidant vitamins like A, C, E and omega 3, 6, 7 and 9. It has been featured in clean skincare for its potential to support comfort, hydration, and environmental defense. Reviva Labs has a large collection of products that are formulated with plant-derived ingredients including Bakuchiol, Aloe Vera, and natural plant oils. While individual formulations vary, the presence of similar plant-derived products will feel familiar to people who’ve enjoyed botanical boosts in their routines before.

These shared ingredients make transitioning between brands less of a leap, and more of a continuation of what you already appreciate in your skincare.

Effective Formulas for Core Skincare Concerns

Whether your primary focus is moisture, texture, tone, or sensitivity, Reviva Labs has offerings worth exploring. Here’s how the brand addresses common issues that brought people to REN in the first place.

Hydration

Hydration isn’t just about moisture on the surface – it’s about holding that moisture. Ingredients like hyaluronic acid draw and bind water to the skin’s surface, helping skin feel plump and smooth. Reviva’s hydration-focused products merge natural fats and humectants to maintain softness without heaviness.

Sensitivity and Calm

If your skin is reactive, you want products that soothe rather than aggravate. Many Reviva formulas emphasize gentle base ingredients with calming components that work with your skin’s natural rhythm. That same sensitivity commitment is a big reason people appreciated REN’s gentle lines in the first place.

Uneven Tone and Hyperpigmentation

Products containing glycolic acid, lactic acid, vitamin C, or antioxidant-rich botanicals can all contribute to a more even, vibrant complexion by supporting cell turnover and protection against environmental stressors. These ingredients help skin shift toward smoother, more luminous results over time.

Loss of Radiance

Dullness comes from a mix of surface buildup, lack of hydration, and cumulative stress. Reviva’s serums and exfoliating toners help clarify and brighten, while creams and oils reinforce strength and comfort.

Results You Can See – with Realistic Expectations

Here’s something important: no product – no matter how well formulated – works instantly or magically. What gives Reviva Labs products their strong reputation is consistency and thoughtful formulation. If you stick with a routine that uses targeted products in the right order – cleanser, treatment serum, hydration, protection – you will see positive changes over weeks, not overnight.

That kind of result-oriented thinking is something many long-time Reviva users value deeply.

A Brand That Grows With You

Reviva Labs is more than just a set of jars and bottles. It’s a brand that has evolved over decades while holding on to its core mission: products that work for real people with real skin concerns. It’s been around long enough to see trends come and go, yet stable enough to stay focused on what matters for skin.

That longer perspective means two important things for consumers:

• You’re buying from a brand with a track record – not a fad.
• You’re supported by an existing community and decades of feedback.

One noteworthy figure: Reviva has shipped more than 250 million products worldwide. That kind of reach comes from repeat users and loyal customers who keep choosing what works.

Making the Switch: Practical Steps

If REN was a reliable part of your routine, switching to anything new might feel a bit daunting. Here’s a simple way to approach it:

1. List Your Current Goals – Are you after hydration, radiance, texture refinement, or daily comfort? Sorting your concerns helps narrow product choices.

2. Match Similar Ingredients – Look for products with glycolic acid for texture, vitamin C for tone, and hyaluronic acid for hydration. Consistency in active ingredients makes the change feel intentional rather than drastic.

3. Introduce Products in Stages – Start with your core essentials – cleanser, treatment product, moisturizer – before adding supportive treatments like toners or serums.

4. Give It Time – Most skin improvements show up after consistent use over two to six weeks. Stick with a routine that feels good and adjust as needed.

FAQs for Readers Curious About Changing Brands

What happened to REN Clean Skincare?
REN Clean Skincare, after 25 years in business, is being closed by its parent company and is expected to stop trading by the end of the third quarter of 2025.

Is Reviva Labs a natural skincare brand?
Yes. Reviva Labs creates products using natural and functional ingredients, free of harmful elements, with a focus on clean and effective results.

Can Reviva Labs help with uneven skin tone?
Yes, Reviva’s range includes products with vitamin C, glycolic acid, and other actives that can support skin tone and brightness over time.

Are Reviva Labs products suitable for sensitive skin?
Many of the formulations are designed with sensitive skin in mind, emphasizing gentle but effective ingredients.

How long does it take to see results with Reviva products?
Most improvements show up with consistent use over multiple weeks. Hydration and comfort may feel immediate, while tone and texture changes often take 4–8 weeks.