Yes, and you should. Most people think about lip care in winter, but lips lose moisture all year. Sun exposure in summer and dry indoor air in colder months both create stress on the lips. A consistent routine keeps lips balanced regardless of season, so you avoid sudden dryness and irritation.
Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.
