Isn’t lip balm enough?

Lip balm helps, but it’s only one piece of the process. Most balms sit on the surface and temporarily soften lips, but they don’t address buildup or deeper dryness. Over time, dead skin can block absorption, so even the best balm won’t perform well. A lip care kit works in layers, starting with exfoliation, then treatment, then protection. This approach helps ingredients absorb better and keeps lips feeling smooth longer instead of cycling through dryness.

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William Levins

Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.