Use the scrub a few times per week, depending on how dry your lips feel. Daily use of a treatment and protective balm works best to maintain results. Consistency matters more than intensity. Lips respond well to gentle, regular care rather than aggressive scrubbing or overuse of products. Keeping a routine prevents the cycle of dryness instead of reacting to it after it starts.
Bill Levins, a marketing professional since the early 1990s, collaborated with clients like Campbell’s Soup and PWC. In 2004, he began working with Reviva Labs, becoming VP of Marketing in January 2018 and President in June 2018. He led the company through challenges, including the founders' deaths and the COVID-19 pandemic. In June 2024, after Reviva Labs' acquisition by Sendayco LLC, Bill became VP of Marketing for Sendayco, overseeing multiple brands.
