Every morning, most people apply a cleanser, a moisturizer, a serum, maybe a sunscreen. According to the Environmental Working Group, the average American adult uses 9 personal care products daily, with some estimates reaching 15 or more when accounting for body lotion, deodorant, shampoo, conditioner, and shaving products in addition to facial skincare. By the […]
Expo West always brings energy, but 2026 felt especially big to me. This year marked the 45th anniversary of Natural Products Expo West, and the scale of the event reflected how much the natural products industry has grown over the decades. Organizers expected more than 80,000 attendees and over 3,300 exhibitors. Walking the floor in […]
Great skin begins with what we feed it – inside and out. While the topical benefits of ingredients like hyaluronic acid or retinol have been thoroughly explored, some superfruits are quietly making their way into advanced skincare routines. Two of the most powerful? Goji berries and acai berries. Both are nutritional powerhouses when eaten, but […]
Avocado oil, a natural emollient derived from the nutrient-rich avocado fruit, has been making waves in the beauty and health sectors for its multifaceted benefits. Known for its high content of healthy fats, fiber, potassium, and an array of vitamins, the oil extracted from this versatile fruit has found its way into numerous skincare products […]
