Expo West 2026 A Big Year for Reviva Labs

Expo West always brings energy, but 2026 felt especially big to me. This year marked the 45th anniversary of Natural Products Expo West, and the scale of the event reflected how much the natural products industry has grown over the decades. Organizers expected more than 80,000 attendees and over 3,300 exhibitors. Walking the floor in Anaheim, it felt like the crowds might have pushed even higher. Nearly every aisle stayed busy throughout the show, and conversations seemed to happen nonstop from the moment the doors opened each morning.

For Reviva Labs, this year carried extra meaning. We made our 45th appearance at Expo West. Reviva has exhibited at the show since the very beginning, starting in 1981, and we’ve returned every year since. Over time the event has grown from a modest gathering of natural brands into one of the largest trade shows in the industry. Watching that growth year after year gives you a unique perspective on how the natural channel has evolved.

A Familiar Spot on the Show Floor

This year we returned to our familiar home on the show floor at booth #2837. Many longtime retailers know exactly where to find us. Familiar booth locations might seem like a small detail, but consistency matters in the natural products industry. Buyers often move through the show with a plan, stopping by brands they trust while also looking for new ideas. Showing up year after year reinforces that sense of stability.

Troy, Elaine, and I worked the booth together throughout the show. Expo West days move fast, and the pace rarely slows. Conversations start early and continue well into the afternoon. Some visitors stop by simply to say hello, while others arrive with serious questions about distribution, product performance, or upcoming launches. Some conversations last a few minutes, while others stretch much longer as we talk through formulas and retail trends.

One of the best parts of the show is reconnecting with longtime partners. Many of the retailers who stopped by our booth have carried Reviva products for years, and some for decades. They often share stories about customers who grew up using the brand or about products that continue to sell consistently in their stores. Those conversations remind me that skincare brands rarely succeed overnight. Trust builds slowly through consistent formulas and reliable results.

Pure Body Naturals Makes Its Retail Debut

This year also brought something new to our booth. Expo West 2026 marked the retail debut of our sister brand, Pure Body Naturals. The brand already has a strong direct-to-consumer following, but many natural retailers were seeing the products in person for the first time. That difference matters. Reading about a product online is one thing. Holding it, examining the packaging, and discussing how it fits into a retail assortment creates a very different experience.

The response from retailers was encouraging. Buyers appreciated the straightforward approach to ingredients and product design. Natural oils, body treatments, and simple formulations continue to resonate with shoppers who want effective products without unnecessary complexity. Pure Body Naturals fits naturally alongside Reviva in stores that emphasize functional personal care products.

Three New Products Draw Attention

Product launches are always a major part of Expo West, and this year we introduced three new items. The first was our Vitamin E-Stick three pack, which generated strong interest from retailers almost immediately. The original Vitamin E-Stick has been part of the Reviva lineup for decades and remains one of our most recognizable products. Packaging three sticks together in a convenient multi-pack gives retailers an easy option for customers who want value and convenience.

The response at the show suggested the three pack will perform well at retail. Lip care remains a steady category, especially during colder months when dry lips become a common problem. Buyers quickly recognized the advantage of offering a product customers already know in a format that encourages repeat purchase. The three pack is already shipping and retailers seemed excited to get it onto their shelves.

We also introduced two additional products that will begin shipping in May. Our Organic Sugar Lip Scrub and Overnight Lip Repair Mask both focus on improving lip care routines. Dry, chapped lips remain one of the most common concerns people experience throughout the year, particularly during winter. The scrub gently exfoliates dry surface skin while the overnight mask helps restore moisture while you sleep.

Both products received strong feedback from visitors at the booth. Even with limited samples available, retailers and consumers responded enthusiastically after trying them. Several buyers commented that lip care continues to grow as consumers look for targeted solutions rather than basic balms alone. A simple routine that combines exfoliation and overnight hydration made immediate sense to them.

Conversations That Shape the Year Ahead

Beyond the product launches, Expo West always gives me something equally valuable: perspective. Retailers shared insights about the questions customers ask most often in their stores. Many said shoppers want products that serve a clear purpose and use ingredients they recognize. Transparency continues to matter. Consumers read labels, research ingredients, and expect brands to explain why something belongs in a formula.

Those conversations reinforce the philosophy Reviva has followed for decades. Products should exist because they solve a problem or improve the skin in a meaningful way. Trends come and go, but skincare that performs consistently continues to find an audience.

Expo West also offers the chance to reconnect with friends across the industry. Distributors, brokers, educators, and longtime partners often cross paths throughout the show. Some conversations happen in the booth while others occur while walking between meetings or grabbing a quick coffee between sessions. Even at a show this large, the natural products community still feels surprisingly close.

Looking Ahead to Next Year

By the final day, the familiar trade show fatigue begins to set in. Voices get a little hoarse and feet start to feel the long hours spent standing on concrete floors. Yet the energy of the event usually carries everyone through to the finish.

Expo West 2026 ended on a strong note for us. The Vitamin E-Stick three pack is already shipping and gaining early traction with retailers. The Organic Sugar Lip Scrub and Overnight Lip Repair Mask will follow in May and should soon appear on store shelves. Pure Body Naturals made a successful first appearance in the natural retail channel, giving retailers a chance to see the brand in person for the first time.

Perhaps most importantly, Reviva continued a tradition that now spans decades. We’ve attended Expo West every year since the beginning, building relationships with retailers and introducing new products along the way. That commitment reflects our long connection to the natural products community.

Before leaving Anaheim, we confirmed one final detail. We’ll be back next year in the same place. Booth #2837 is already booked for Expo West 2027.